A survey seeking those who are 18 years, and older, to answer a survey about sexual victimization they have experienced. The survey is also seeking male participants. See the link below. This is 100% anonymous.
The ad you see here is an ad published by “Fluid”, a local salon in Edmonton, Alberta. The ad was a part of a series of 6 ads over the last year (none of the others were that much better, and in some cases they were worse). This stuff just makes me shake my head. How disturbing is it that a local salon is sending the message that if you are getting beaten by your partner you should at least look good? Are you kidding me?
What makes this even worse is the owner of Fluid is a women. That’s right a women. Sarah Cameron told the Sun “It might strike a chord, but as the way our society and community is getting, we keep tailoring everything because everyone is getting so sensitive. Anyone who has a connection or a story behind anything can be upset or have an opinion. We are not trying to attack anyone” Sensitive? Domestic violence already has a huge impact on our communities today and all this ad does is glorify that violence. The owner defends herself by telling CTV that it only looks like it is glorifying violence against women that is how ‘everyone is perceiving it…We want people to talk about it. It’s supposed to gear up some sort of discussion.”
From what I can tell the message here isn’t “domestic violence is an audacity and shouldn’t be put up with” it’s more along the lines of “it’s ok if he beats the $*** out of you as long as he pays for you to look good at the same time”. This ad is simply romanticizing domestic violence and it’s sick. The caption ” look good in all you do” perpetuates the message “getting beat up is OK if he buys you stuff.” Take the above ad for example. The women sitting on the couch in fancy clothes with a clear black eye. The neatly dressed man in the background, holding a neckless (presumably a gift for her- most likely an apology gift but hey maybe I am reading too much into that one). Excuse me well I go vomit.
This ad is just more of the same message that victims of abuse get everyday from society. Hide it anyway that you can. Don’t overreact to something so insignificant. You are just being sensitive and irrational. Society has tolerated this much too long and as a result this violence has been allowed to flourish in such a way that when ads like this turn up we are told we are being ‘too sensitive.” You know whenever we as society let this go: police fail to charge an abuser, we turn a blind eye to the screaming and yelling coming from our neighbours house every night, we pretend not to see the bruises on our friend weekly, we let an ad go like the one above, we are simply allowing abusers to get away with this and frankly sending the message that it is OK. That it is acceptable behaviour.
The other ads weren’t any better two in particular were disturbing in some ways more then this one. A woman implied to be a prostitute sitting on a mattress in an alleyway, and in a later ad a woman pulling a body out of hearse implied to be that prostitute. Think about the subtle message in an ad like that.
I like what another blogger said about it “I’d like to know what a woman with bruises being offered jewelry has do with having your hair styled. Maybe Toys R Us should have an ad of an abused child being offered ice cream as part of it’s Christmas ad campaign.” Sarah Cameron may I reccomend that you sit down and watch all four videos of “Killing Us Softly” hosted by Jean Kilbourne you might learn something about subtle messages in advertising and the gender inequality that exists, even in 2011, and why ads like this don’t help the situation.
Recently, Fluid issued an apology:
“If survivors of abuse interpret this ad to make light of any abusive situation, we sincerely apologize, that was never our intent as there are people that worked on this campaign who are survivors of abuse. To the rest of you who this has so deeply affected, we truly hope you do something to help stop domestic violence. Truly honor the survivors that you are standing up for. Unfortunately boycotting a hair salon will not accomplish this.”
I beg to differ Fluid. Boycotting your hair salon will send the message that this type of advertising will not be accepted. When a corporation does something that is against one’s morals the easiest way to send a message is to go after their sponsors via a letter writing campaign, and boycott their store, show, or product. I can do something for survivors of domestic abuse while at the same time boycotting your salon. It’s quite easy actually. I don’t live in Edmonton, but if I did I certainly would be going out of my way to not go to this place.